Agile? Are we still doing that?

Author: Laura AmRhein | Date: May 6, 2025

Agile: Are we still doing that?

 

I’m not one to chase buzzwords just to sound sophisticated or current. Years ago, I started reading about “Agile” in software and product development—an approach built around speed, flexibility, and real-time collaboration. I liked the core ideas, but I didn’t rush out to buy the laminated cue cards or get the tattoo.

Instead, I filed it under “good concepts worth assimilating”—especially for companies like ours in custom automation. We take what’s useful, apply it where it fits, and move on.

But fast-forward to today: the world has changed.

COVID showed us how quickly life and business can be upended. Since then, the global landscape has been a whirlwind—military conflicts, inflation, shifting interest rates, reshoring, tariffs, and breakneck technological change. Planning has become a moving target.

In automation, we’re living it daily. One week, it’s full steam ahead; the next, it’s radio silence. Projects evolve mid-stream as supply chains shift or customer strategies pivot. The only constant is uncertainty.

So I revisited Agile—not as a fad, but as a lens to evaluate how we operate in this environment. Here’s what I found:

1. Modular, Iterative Builds

Agile favors breaking complex work into smaller, testable units. We’re already seeing the benefits of this:

  • Phased development (e.g., base machine now, with future expansion modules)

  • Treating each station as its own testable unit

  • Designing with fixturing flexibility in mind

  • Fast response to customer feedback mid-build

This reduces risk, accelerates delivery, and allows for reconfigurability down the line.

2. Co-Creation vs. Spec Fulfillment

Traditional automation is spec-driven. Agile, by contrast, is customer-driven—focused on outcomes, not just deliverables. We’ve leaned into this with:

  • Regular build-phase customer visits and check-ins

  • Easy plus/minus change tracking to adapt without bureaucratic drag

  • Flexibility to reprioritize mid-stream

  • Transparency through visible progress—not just a reveal at the end

This works best with customers who trust us—who know we’re aligned with their goals.

3. Integrated Collaboration

Agile requires tight-knit, cross-disciplinary teams. We’re reinforcing this by:

  • Forming integrated project teams with shared ownership

  • Using shared digital tools for BOMs, schedules, and spec tracking

  • Reducing siloed communication and repeated meetings

  • Empowering builders and engineers to speak up and shape the build

It’s not perfect, but we’re creating a culture of shared responsibility and less friction.

4. Adaptability Over Predictability

Agile doesn’t reject planning—it just plans to adapt. In quoting and execution, we’ve embraced:

  • Transparent communication when scope or timing shifts

  • Documentation that keeps pace with real-world change

  • Vendor pre-quotes and optionality to enable fast pivots

  • Open dialogue about alternatives to meet the true goals

The key is balancing responsiveness with accountability.

5. Continuous Feedback

Don’t wait for the final buy-off to find out what went wrong. We’re working on:

  • Mid-project reviews with our own team (not just the customer)

  • Honest conversations about what’s working and what’s not

  • Continuous improvement built into the culture, not bolted on afterward

So, Are We There Yet?

In many ways—yes. Not always by the book, but usually by the spirit. And in a world where volatility is the norm, this mindset helps us serve customers better, reduce frustration, and deliver value more consistently.

We’ll keep evolving. But not because a framework says we should—because the world demands it.

Happy Automating!